It started with three dogs — and a feeling that there had to be a better way.
Coco's Empawrium was founded by Linzy Ronaldson, inspired by her three dogs — Coco, Reef and Lola — and her belief that our pets, and the planet we share, deserve better.
As a dog owner, Linzy found herself increasingly frustrated by the pet products on offer. So much of what was available felt mass-produced, disposable and lacking in kindness — products designed to serve a purpose, but not necessarily made with the same care we put into the rest of our pets' lives.
She began to wonder: why couldn't pet products be natural, beautifully designed, durable and something we actually felt good about bringing into our homes?
That question became the starting point for Coco's Empawrium.
We believe the pet industry is ready for a more thoughtful approach — one that puts quality over quantity, longevity over disposability, and natural materials over unnecessary synthetics. One that recognises that our pets are part of our families, and that the products we choose for them can reflect the values we care about.
Our journey begins with natural enrichment, including our coffee wood chews and coconut range, thoughtfully chosen for their materials and durability.
But this is only the beginning.
We're building Coco's Empawrium to be a brand where good design, responsible choices and genuine love for animals come together — creating products that are better for our pets, better suited to modern homes, and kinder to the planet wherever we can.
Because caring for our pets should never come at the cost of another living thing.
It should all be part of the same story.